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Who we are?

GebRaa is a social enterprise aiming at reviving Egyptian traditional crafts which are at risk, through product innovation in design including function, materials, and use of green technology. We work to promote a series of disappearing crafts by supporting product development to match the needs of socially conscious local and international customers. We offer training to artisans and we aim to inspire pride in their cultural heritage. We also support the inclusion of women and persons with disabilities in the handicrafts sector.

Our Motivation

We have two main drives; the first is to secure a good future for our children by creating job opportunities while focusing on the handicrafts since Egypt has a competitive edge in this sector as Egypt has a very long history of many generations of traditional guilds of handicrafts.
Our second motive is that being an Egyptian can be confusing in relation to our identity are we Africans, Arabs, Mediterranean, or Middle Eastern?! This is untrue because we forgot about our roots going through handicrafts and the historical value they bring with it a lot of light on the Egyptians true identity.

Our Vision

A world where people are celebrating each others’ cultures and taking pride in theirs. In which marginalized craftsmen and local communities are economically and socially empowered, through the support of conscious customers who are interested in unique cultural handcrafted products.

Our Mission

  1. Protect disappearing Egyptian traditional crafts using mostly natural resources with a low
    environmental impact.
  2. Build capacity of artisans and help them develop their crafts to create sustainable livelihoods.
  3. Introduce modern Egyptian green handcrafted responsible products through product
    development in design, material, function, and use of Green Technology.
  4. Enhance the societal status of artisans and promote succession among community youth.
  5. Enable peasants and women to find employment in their rural and remote communities, hence
    reduce immigration rates to Cairo and outside Egypt, as well as to empower women.
  6. Fund community development projects in different artisan communities across the country to
    encourage them develop their craft.
  7. Promote the Egyptian culture and support the world’s cultural diversity.
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